We decided to have more of a focal point on Digi Packs and Websites as our school have been renowned for doing these two therefore we had some realistic previous examples we could focus on allowing us to see what we could achieve. I found this useful as it allowed us to begin to think about what we were going to do so that we could start gathering pictures and ideas for the tasks. In order to understand more about them we noted key things in which we would expect to see;
Digi packs
- Name of artist
- Name of album
- Track listing ( including bonus and extras such as 'behind the scenes' and/or 'making of' features)
- Record label branding
- Picture of the band members or relevant visual imagery to sell the song and they are often manipulated in some way
- Price
- Website
- Credits
- Recording information, producer, where it was recorded and when
- Who wrote the songs
- Logo
- Barcode
- DVD logo
- CD logo
- Band logo at the top and large
- links to other pages on the website (home, about/bio, gigs, videos, photos/gallery, store, forum, sign in, log in)
- main feature- large photo or video clip
- Strong design that might be minamalistic
- The home page would be predominately catered around a new single/album
- the use of still advertisement, videos and links
- the key is that the home page needs to be simple and eye catching, so fans are not swamped with information they don't want and can easily navigate their way around the website.
Magazine advert
- get the customers attention
- Use colour
- Make the pitch simple yet precise
- make it easy for the customer to reach and order the product
After looking at all of these options i feel that the digipack and website will be more suitable for us as it will be interactive and fun to do! to further this i feel that the magazine advert will require good use of photoshop in which i believe our group may struggle with as none of us have used photoshop before so will have to learn many of the techniques from scratch! However me and ella did go and have a bit of fun with photoshop today so that we could get a headstart in how to use the programme and get a feeling for how it works and what we can accomplish. The previous student examples of these exillary tasks were good to look at as it allowed us to get a feel for what we will have to do and how they done it. in addition it showed us what worked well and what didnt, for example the use of big, clear, bold tabs on the website was much more identifable and looked more professional so i will ensure that we use that on ours. To extend i also noticed that we need to consider the picutres throughout the making of the video, this is something me, Ella and Charlotte are going to think about and plan so that we can begin to take pictures and gather ideas for it.
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