Saturday, 18 June 2011
HomeWork!!! :D :D
I feel that this music video was iconic and groundbreaking as during MTV's first few years on the air, there was very few black artists included in the rotation on the channel. The very first non-white act played on MTV in the US was this uk band 'the specials' who had a line up of white and black musicians and vocalists. The specials video Rat race was played as the 58th video on the stations first day of broadcasting. MTV rejected some other black artists viseos, such as Rick James ''Super Freak'' because they didnt fir the channels rock dominated format at the time. i think this makes this video ground breaking and helped start equality within the music channel.
i like the simplicity of this video, its not trying to be too flashy but instead concentrates on the music itself. There is good use of close ups throughout the video whether its on the instruments, the singers or an object related to the song. I also like that there is a distinct relationship between the lyrics and the visuals, an example of this if to the line 'working for the rat race' where there is a visual aid of a rat 'racing' and someone working.
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Good work Sophie - Think about how different this music video is to what we currently see. The music video has developed alot in a short space of time. This is still very much a 'stage performance' like pre MTV days but I guess as it was a new form it is not surprising.
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