Sunday, 26 June 2011

Mark Romanek :)

Mark Romanek.. born September 18, 1959.

Mark Romanek Picture  <<<  Here he is! Mark Romanek is an American director.

His music videos have won 19 MTV Video Music Awards including  Best Direction for Jay-Z's "99 problems" in 2004, but the more notable ones are:

Scream - Michael and Janet Jackson.


this was his first music video that won a Grammy Award for Best Short Form Video in 1996. It also was seen as one of the most expensive ever made, costing $7 million.

and...

Nine inch nails - Closer.


The good reviews were only seen by its critical controversy. One of the reasons why the video was popular is that many people accused it of being disturbing, which made people talk about the video more, and then go and watch it.

He's also worked with:
Madonna;
David Bowie;
Johnny Cash;
Red Hot Chilli Peppers;
Linkin Park;
Jay-Z;
Coldplay.

Mark Romanek graduated from Roy H. Park School of Communications, Ithaca College with a degree in Cinema and Photography. Usually he directs and produces music videos, commercials and feature films but he has also spent some time in the commercial business directing things for Calvin Klein and Nike. Romanek has received many awards for his work - including more than a dozen MTV awards, two Grammys, and three Billboard Music Awards.


Romanek's style.
The image of his music videos are seen as gritty, unique and weird.
Also, he never really makes his videos follow a story but they can be relevant to the song.

Example:

In the video 'Closer' has a beating heart strapped to an electric chair which goes along with the beat.
In the video 99 problems by Jay-Z, it fits in with the genre characteristics, with the edgy pieces to the video like most rap videos, but also put Romanek's twist to it.

Romanek uses some CGI in his music videos, but it is not known as his style to use it. In some videos he doesn't use it, for example, in Linkin Park's 'Faint'.. the video consists of them performing, with just their silouette's showing, whereas in other music videos of his, he places images inside another image, such as putting a piece of the action into a TV in the original part of the video.

He is not known as using a lot of CGI in his music videos.

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