AUDIENCES!

Last lesson, Sophie and I searched through a lot of magazines to find the target audience for our music video. As we have thought of using a Rihanna song, we searched for pictures of her because on the internet we found that people tend to be more interested in her style rather than her music, although her music is very important and people are still very interested in that as well, of course! We thought that by finding pictures of her in the magazine we would be able to see what type of clothing she wears and where she gets it from, and we would use this to find her target audience by asking people where they also get their clothing from. This question would not show the person answering the questionnaire what the aim of the questionnaire is and it would allow us to see what type of target audience would be best for our music video. 

We also looked for both boys and girls, because even though mostly girls listen to Rihanna's songs, because of the meaning of the songs, boys do as well because they are interested in the look of her and maybe also the beat and sound of the songs. In link with this we also looked at young teenagers being the target audience because they uses sources of media more, including listening on YouTube and the radio, which would allow them to know of Rihanna and her songs. Rihanna's music is also directed toward pop and R&B audiences which we would be able to target through a questionnaire. 


By reaching out to people and asking them what the genre of music they listen to, and enjoy the most, we are able to see whether we have picked the right target audience for our music video.