Monday, 3 October 2011

Rihanna

In order to find more out about Rihanna's audience i wanted to look at her in more detail. It is clear that she is a inspiration to many and the things she does has a big impact on her fans, for example her hairstyles have become iconic. Her Caribbean background gave Rihanna a quirky twist in which people loved as she was different, Rihanna used this to her favour and began to put this side to her into her music. 


Rihanna has always had a unique style in which people, especially her fans, have then embraced. A good example of this is her hair. Rihanna has brought in many hairstyles in which now are seen as common within girls. For example her bob cut. When she had this done everyone considered having it done too. 
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  To further this when Rihanna died her hair red, once again many did too. This shows that she is powerful within the music industry as she has such an impact.  This also shows that she has a massive fan base in which allows her to do such controversial moves. Additionally, this images in which she is portraying with her red hair is very flirtatious, confident, sexy, sassy, seductive and attractive. The red hair also connotes the dual personality of her in which is either seductive, intimacy and passionate or, powerful, dominate, controlling and has authority over target audience. Although she needs her fans to be behind her in order for her music to sell and to be so successful she remains dominant within this partnership.  



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Overall it is clear that she has a distinct style and that she is unique and can push the boundaries. Using her hair as an example shows that Rihanna has a big  fan base and that they are very supporting of her and what she does. Having this bigger fan base for just her style shows that she is able to try new things with her music. This fan base also follows her music, widening her overall amount of fans. I feel that looking at her style is important as we are able to then get a better understanding of what her songs are about and the reasons in which aided her to have songs and videos like she does. 

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