Rihanna Music background

Rihanna is signed to def Jam Recordings which is parented by universal music group. This clearly connotes that Rihanna has the ability to spend more money and that she has a bigger ability to take risks. Universal have and will spend lots of money to promote, advertise and publish Rihanna globally through the use of different media texts such as her website, adverts in which she stars in, her music videos, her CD cover, her use in magazines etc. This results in Rihanna gaining a wider fan base and more people following her music,  she will have more fame and fortune from this. to further this Rihanna will become more appealing to her target audience of young teenage girls as they want to be famous and wealthy like Rihanna is. Her target audience are also interested in style and looks so this is important for Rihanna to be able to do this. 

Def Jam is a major record label, this means that the company is highly wealthy, powerful and able to work with many companies. It also means that its a mainstream music production reaching a mass audience in which is good for Rihanna. They will be able to promote Rihanna through many ways such as Facebook, myspace, blogger, youtube etc. Universal is using different media outlets to promote Rihanna in the best way. Particularly, using other companies to expose Rihanna's star persona, image, songs and clothing line to her target audience.

i felt it was important to have an understanding of Rihanna's music background so that when looking at ideas from her previous music videos i was able to understand how she was able to do it etc.