Friday 4 May 2012

Progress..

Throughout the week we have been making changes to our music video and our evaluation in order to get it done by the deadline. We have now completed our digi-pack, music video and our website. When we had completed the music video we received even more audience feedback by asking people to come and watch it. They mentioned that they liked the way all of the shots were mixed up and not put in a set order. They also liked that all of the shots were fun and it linked in with the song. When we were receiving our audience feedback people tended to mention that they liked the way it was a concept idea instead of having a storyling/narrative throughout it and they thought that this was effective. We were happy with this because it linked in with our original idea of having a concept idea.

We are now completing our evaluation.. we have filmed all of the things we need for it and are now editing it togethe to make sure every shot that goes with the audio is there. For example, we have included print screens from our website when we were speaking about our website in the evaluation and we have also put in audience feedback when the question about the audience was being answered. We will have this finished by the end of the day to meet the deadline!

Wednesday 2 May 2012

Website!

Today I will be putting the final touches to our website.
I will make sure the theme that runs through our music video and our digi pack also goes into our website, such as the happiness that we incorporated in to all of these.
I am also in the process of putting together a little video of outtakes which I will put up on the website next to the finished music video and also the lyrics of the song. This will include shots that we thought didn't fit in with our music video so people can see where our first ideas came from and why we wanted to change it. I will put this small video up onto the blog with reasons why we changed our ideas.

After this I will film my question for the evaluation so this helps us to finish our evaluation soon.

Tuesday 1 May 2012

Digi pack!

We have finished the digi pack!!!

Ella and i spent the first lesson concentrating on the digi pack in order to get it finished. I firstly looked into previous digi packs and albums and what they included. This research allowed us to think about how we were going to link these tasks together so that all three of our products became a combination. After researching previous examples and albums it became clear that the digi pack did not always link in with the nature of the song and video but in more cases concentrated solely on the artist. We believed that this was important for sales of the album as the audience would be able to easily detect which album was the artists. For this reason we decided to involve ourselves, as the performers within the digi pack.

Ella and i went through our music video to see what still shots we could take from there (as we shot in HD so would be good quality) in order to make a direct link to the video. We also took into account our target audience as they had said that they really liked some of the shots, for example they really liked our starting shot of the sun peering through the clouds. As a result of this we decided this would be perfect for our back cover of the digi pack. This image would also be good as it would allow us to insert text on top of the image to be clearly read. We then placed this within the frame on Photoshop.

After altering and arranging this image we began choosing the other three images, we wanted the front image to link with this image but to include us. We wanted to follow the way in which our research suggested that the artist was more important than the nature of the song. The front image seemed to give our digi pack more of a calm sense being an image surrounded by trees and in a field, however this was chosen on purpose after research of popular albums such as bruno mars' album in which consists of a stencil of bruno mars' on a mustardy yellow background, this does not link to his songs but instead himself, the artist. This image was also chosen due to the sun gaping through the trees which provides a theme with the back image. I decided that we needed to alter this image so that it combined with the back image, therefore we applied a sepia effect to the picture aswell as playing with the brightness, contrast etc. This meant that these two images then linked in together.

The inside right and left images are ones we took from the snow scenes which include us jumping or messing around. These images include all three of us again but allow the audience to see the up beat side to the music video. We applied an effect to these on final cut before we inserted them to the digipack and again added the sepia tone.

The sepia tonne blended all four images together which then gave us a stronger digipack as it looked professional. The sepia tone also allowed us to have a common white writing on the front and back covers, which turned out to be easy to read and very effective. The inside covers used black writing to give the audience an insight to the people who were included within the video.


Will try get the pictures before the editing and then the whole digi pack up soon!