Digi pack!

We have finished the digi pack!!!

Ella and i spent the first lesson concentrating on the digi pack in order to get it finished. I firstly looked into previous digi packs and albums and what they included. This research allowed us to think about how we were going to link these tasks together so that all three of our products became a combination. After researching previous examples and albums it became clear that the digi pack did not always link in with the nature of the song and video but in more cases concentrated solely on the artist. We believed that this was important for sales of the album as the audience would be able to easily detect which album was the artists. For this reason we decided to involve ourselves, as the performers within the digi pack.

Ella and i went through our music video to see what still shots we could take from there (as we shot in HD so would be good quality) in order to make a direct link to the video. We also took into account our target audience as they had said that they really liked some of the shots, for example they really liked our starting shot of the sun peering through the clouds. As a result of this we decided this would be perfect for our back cover of the digi pack. This image would also be good as it would allow us to insert text on top of the image to be clearly read. We then placed this within the frame on Photoshop.

After altering and arranging this image we began choosing the other three images, we wanted the front image to link with this image but to include us. We wanted to follow the way in which our research suggested that the artist was more important than the nature of the song. The front image seemed to give our digi pack more of a calm sense being an image surrounded by trees and in a field, however this was chosen on purpose after research of popular albums such as bruno mars' album in which consists of a stencil of bruno mars' on a mustardy yellow background, this does not link to his songs but instead himself, the artist. This image was also chosen due to the sun gaping through the trees which provides a theme with the back image. I decided that we needed to alter this image so that it combined with the back image, therefore we applied a sepia effect to the picture aswell as playing with the brightness, contrast etc. This meant that these two images then linked in together.

The inside right and left images are ones we took from the snow scenes which include us jumping or messing around. These images include all three of us again but allow the audience to see the up beat side to the music video. We applied an effect to these on final cut before we inserted them to the digipack and again added the sepia tone.

The sepia tonne blended all four images together which then gave us a stronger digipack as it looked professional. The sepia tone also allowed us to have a common white writing on the front and back covers, which turned out to be easy to read and very effective. The inside covers used black writing to give the audience an insight to the people who were included within the video.


Will try get the pictures before the editing and then the whole digi pack up soon!